Legal Notice

Last updated: 4 September 2026

1. Website operator

This Website is operated by the business trading as True Muscle Culture (“TMC”).

For purposes of this Legal Notice, “True Muscle Culture”, “TMC”, “we”, “us” and “our” refer to:

Legal entity or proprietor:
Trading name: True Muscle Culture
Legal status: Private Company 
Place of registration: South Africa
Email: Kiara@truemuscleculture.com
Telephone/WhatsApp: +27 60 704 1880
Website: www.truemuscleculture.com

These details are provided in accordance with applicable South African electronic-commerce and consumer-protection legislation.

2. Application of this Legal Notice

This Legal Notice applies to your access to and use of www.truemuscleculture.com (“Website”).

Use of the Website and purchases made through it are also governed by our:

• Terms of Service;

• Privacy Policy;

• Shipping Policy; and

• Returns and Refund Policy.

If there is a conflict between this Legal Notice and a mandatory provision of South African law, the mandatory legal provision will apply.

Nothing in this Legal Notice excludes, restricts or limits any right or remedy that cannot lawfully be excluded.

3. Applicable legislation

This Website is operated in accordance with the laws of the Republic of South Africa, including, where applicable:

• The Consumer Protection Act 68 of 2008 (“CPA”);

• The Electronic Communications and Transactions Act 25 of 2002 (“ECTA”);

• The Protection of Personal Information Act 4 of 2013 (“POPIA”);

• Applicable intellectual-property legislation; and

• Any other applicable South African law.

4. Website content and ownership

Unless otherwise stated, all content created for and displayed on this Website is owned by or licensed to True Muscle Culture.

This may include:

• The True Muscle Culture name and logo;

• Slogans and branding elements;

• Product photographs and videos;

• Graphics and illustrations;

• Written content;

• Product descriptions;

• Website layouts and design elements; and

• Advertising and marketing materials.

Third-party names, logos, payment marks, courier marks, software and other content remain the property of their respective owners and are used under license, with permission or as otherwise permitted by law.

No ownership rights are transferred to you through your use of the Website.

5. Permitted use

You may access, view and use the Website for personal, lawful and non-commercial purposes.

You may not, without prior written permission from us:

• Copy or reproduce our protected content;

• Modify, publish or distribute our content;

• Use our content for commercial purposes;

• Remove copyright, trade mark or ownership notices;

• Misrepresent an association with True Muscle Culture;

• Use our branding in a misleading manner; or

• Use automated systems to extract substantial parts of the Website.

This section does not prevent any use permitted by applicable law.

6. Trade marks and branding

The True Muscle Culture name, logo, slogans and distinctive branding may constitute trade marks or other protected intellectual property, whether registered or unregistered.

You may not use these elements in a way that is likely to confuse customers, falsely imply endorsement or affiliation, or damage the reputation of True Muscle Culture.

Unauthorized use may result in appropriate legal action.

7. Product and pricing information

We take reasonable steps to ensure that product descriptions, specifications, dimensions, colours, photographs, prices and availability information are accurate and current.

However:

• Product colours may vary slightly depending on lighting and screen settings;

• Minor product improvements may occur;

• Availability may change before an order is accepted; and

• Genuine typographical or technical errors may occasionally occur.

We may correct genuine errors and update information when reasonably necessary.

Corrections will not unlawfully alter an order that has already been accepted. Pricing errors and accepted orders will be handled in accordance with our Terms of Service and applicable consumer law.

8. No professional advice

General information on the Website is provided for informational and promotional purposes.

Unless expressly stated otherwise, Website content does not constitute medical, nutritional, legal, financial or other professional advice.

Customers should obtain appropriate professional guidance where their individual circumstances require it.

Nothing in this section affects representations expressly made about the quality, characteristics or intended use of our products.

9. Website availability and security

We take reasonable steps to keep the Website accessible, accurate and secure.

We do not guarantee that the Website will always be:

• Available without interruption;

• Free from technical errors;

• Compatible with every device or browser; or

• Free from circumstances beyond our reasonable control.

We may temporarily restrict access to perform maintenance, security updates or improvements.

You must not attempt to interfere with the Website, introduce malicious code, gain unauthorised access or use the Website for an unlawful purpose.

10. Limitation of liability

We do not exclude or limit liability where doing so would be unlawful.

Subject to the CPA and other applicable South African law, True Muscle Culture will not be liable for loss that:

• Was not reasonably foreseeable;

• Results from unlawful or unauthorized use of the Website;

• Results from reliance on general information that was not intended as professional advice;

• Results from a customer’s failure to follow product instructions; or

• Is caused by circumstances beyond our reasonable control.

Nothing in this Legal Notice:

• Excludes a consumer’s statutory rights;

• Excludes liability for gross negligence or intentional misconduct where such exclusion is prohibited;

• Limits rights relating to defective, unsafe or unsuitable goods; or

• Overrides our obligations under the CPA, ECTA, POPIA or other applicable law.

11. External links and third-party services

The Website may contain links to or integrations with third-party services, including:

• Shopify;

• Payment providers;

• Courier and PUDO services;

• Social-media platforms;

• Review services; and

• Other external websites.

External websites are independently operated and may have their own terms and privacy policies.

We are not responsible for the independent content, availability or privacy practices of third-party websites. However, nothing in this section limits our responsibility where applicable law makes us responsible for a third party acting on our behalf.

A link to an external website does not necessarily mean that we endorse all of its content.

12. Privacy and personal information

Personal information collected through the Website is processed in accordance with POPIA and our Privacy Policy.

Our Privacy Policy explains, among other things:

• What personal information we collect;

• Why we collect it;

• How it is used and shared;

• How it is protected;

• How long it may be retained; and

• The rights available to data subjects.

Acceptance of this Legal Notice does not, by itself, constitute consent to receive direct marketing where separate consent is legally required.

13. Customer reviews and submitted content

Customer reviews, photographs and other submitted content represent the views and experiences of the individuals who submitted them.

Where you submit content to us, your rights and responsibilities are governed by the customer-content provisions in our Terms of Service.

We may moderate content on reasonable grounds, including where it is unlawful, abusive, fraudulent, misleading or infringes another person’s rights.

We will not selectively alter genuine customer reviews to create a misleading impression.

14. Changes to the Website and this notice

We may update the Website or this Legal Notice where reasonably necessary to reflect:

• Changes to our business;

• Website improvements;

• New products or services;

• Changes in applicable law; or

• Security and operational requirements.

Changes to this Legal Notice take effect when published and apply prospectively.

The “Last updated” date indicates when this Legal Notice was most recently revised.

15. Governing law and disputes

This Website and this Legal Notice are governed by the laws of the Republic of South Africa.

Nothing in this Legal Notice prevents a consumer from referring a dispute to:

• The National Consumer Commission;

• A consumer court or tribunal;

• An ombud or alternative dispute-resolution body with jurisdiction; or

• A competent South African court.

Subject to these statutory rights, disputes relating to the Website will be determined under South African law.

16. Severability

If any provision of this Legal Notice is found to be unlawful, invalid or unenforceable, that provision will be interpreted or limited to the minimum extent necessary.

The remaining provisions will continue to apply.

17. Contact information

Legal enquiries, intellectual-property concerns and Website-related complaints may be sent to:

True Muscle Culture
Email: Kiara@truemuscleculture.com
Telephone/WhatsApp: +27 60 704 1880
Instagram: @true_muscle_culture26
Website: www.truemuscleculture.com

We aim to acknowledge enquiries within one to two business days.