Terms of service

Terms of Service

Last updated: 4 September 2026

1. Introduction

Welcome to True Muscle Culture.

These Terms of Service (“Terms”) govern your access to and use of www.truemuscleculture.com (“Website”), as well as any purchase you make from True Muscle Culture.

For purposes of these Terms, “True Muscle Culture”, “TMC”, “we”, “us” and “our” refer to:

Trading name: True Muscle Culture
Legal status: Private Company 
Place of registration: South Africa
Email: Kiara@truemuscleculture.com
Telephone/WhatsApp: +27 60 704 1880
Website: www.truemuscleculture.com

These Terms must be read together with our Privacy Policy, Shipping Policy and Returns and Refund Policy.

2. Applicable legislation

These Terms are governed by the laws of the Republic of South Africa, including, where applicable:

  • The Consumer Protection Act 68 of 2008 (“CPA”);

  • The Electronic Communications and Transactions Act 25 of 2002 (“ECTA”);

  • The Protection of Personal Information Act 4 of 2013 (“POPIA”); and

  • Any other applicable South African legislation.

Nothing in these Terms is intended to exclude, restrict or limit any right or remedy that cannot lawfully be excluded under applicable legislation. If any provision of these Terms conflicts with a mandatory provision of South African law, the mandatory provision will apply.

3. Acceptance of these Terms

By accessing the Website, creating an account or placing an order, you confirm that you have read and understood these Terms and agree to be bound by them.

Before submitting an order, you will be given an opportunity to review the order, correct errors and withdraw from the transaction.

Your electronic acceptance of these Terms has the same effect as acceptance in writing to the extent permitted by ECTA. We may retain electronic records of your order, payment and acceptance of these Terms.

If you do not agree to these Terms, you must not use the Website or place an order.

4. Legal capacity

You may only place an order if you:

  • Are at least 18 years old;

  • Have full legal capacity to enter into a binding agreement; or

  • Are acting with the assistance or consent of a parent or legal guardian.

By placing an order, you confirm that you meet these requirements and that the information you provide is accurate and complete.

5. Product information

We take reasonable steps to ensure that product descriptions, specifications, dimensions, materials, photographs and other information are accurate.

Product colours may appear slightly different depending on your screen, lighting and device settings. Minor differences that do not materially affect the product’s nature or intended use will not necessarily constitute a defect.

Product images are supplied for illustrative purposes but will reasonably represent the product being offered.

We may improve, update or discontinue products, provided that any change affecting an existing accepted order is handled in accordance with applicable law.

6. Product availability

All products are subject to availability.

Placing an item in your cart does not reserve it. If a product becomes unavailable after you submit an order, we will notify you as soon as reasonably possible.

Where we cannot fulfil an accepted order, you may choose an appropriate replacement where available or receive a refund in accordance with applicable law.

7. Pricing and VAT

Unless clearly stated otherwise:

  • All prices are displayed in South African Rand;

  • Prices include VAT where True Muscle Culture is legally required and registered to charge VAT; and

  • Delivery charges and any other applicable fees will be shown before you place your order.

We may change prices at any time, but a price change will not affect an order that has already been accepted, except where the displayed price resulted from an obvious and genuine error.

If an obvious pricing or product-information error is discovered before dispatch, we will contact you and give you the option to proceed at the correct price or cancel the order for a full refund. We will not rely on this provision to avoid a transaction merely because a product was offered at a genuine promotional price.

8. Orders and formation of the agreement

Products displayed on the Website constitute an invitation to place an order and not an automatic acceptance of every order.

When you submit an order, you make an offer to purchase the selected products on these Terms. An automated order acknowledgement confirms receipt of your order but does not necessarily confirm acceptance.

The sale is accepted when we confirm acceptance or dispatch the order, whichever occurs first.

We may refuse or cancel an order on reasonable grounds, including:

  • Product unavailability;

  • Suspected fraud or unauthorized payment;

  • An obvious pricing or product-information error;

  • A delivery address that our courier cannot service;

  • A breach of these Terms; or

  • A legal or regulatory requirement.

If we cancel an order after receiving payment, we will refund the relevant amount in accordance with applicable law.

Your order confirmation will contain, or provide access to, the material details of your transaction. You should retain it for your records.

9. Payment

Payment must be completed using one of the payment methods offered at checkout.

Payments may be processed by independent payment service providers, including PayFast. The payment provider’s own terms and security procedures may also apply.

We do not ordinarily store complete payment-card details on our own systems. Payment information is handled through the applicable payment provider and Shopify’s checkout infrastructure.

You confirm that you are authorized to use the selected payment method. An order will not be processed until payment has been authorized or otherwise confirmed.

10. Delivery

We deliver using the methods and to the destinations displayed at checkout.

Current processing times, estimated delivery periods, delivery charges and available courier options are set out in our Shipping Policy and at checkout.

Delivery times are estimates unless a specific delivery date has expressly been agreed. We will notify you of any material delay as soon as reasonably possible.

Unless a different period has been expressly agreed, orders will be executed within the period prescribed by ECTA.

The goods remain at our risk until they have been delivered to you or to a person authorized by you to accept delivery, subject to applicable law.

You are responsible for providing complete and accurate delivery information. If you select PUDO Locker-to-Locker, you must follow the locker-selection or address instructions shown during checkout and in our Shipping Policy.

Additional charges caused by incorrect delivery information may be charged only where permitted by law and after being disclosed to you.

11. Inspection on delivery

You should inspect your order as soon as reasonably possible after delivery.

If an item is missing, incorrect, visibly damaged or defective, please notify us promptly and provide:

  • Your order number;

  • A description of the issue; and

  • Clear photographs of the product and packaging, where reasonably possible.

A failure to notify us immediately does not remove any statutory right you may have under the CPA or other applicable law.

12. Cooling-off rights for online transactions

Where section 44 of ECTA applies, you may cancel an online transaction for goods without reason and without penalty within seven days after receiving the goods.

Where this statutory right applies:

  • You may be responsible only for the direct cost of returning the goods;

  • The goods must be returned to us in accordance with reasonable return instructions; and

  • Any refund will be processed within the period prescribed by ECTA.

Statutory cooling-off rights may not apply to categories excluded by law, including certain personalised goods or goods that, by their nature, cannot reasonably be returned.

Further information about voluntary returns and the return process appears in our Returns and Refund Policy.

13. Defective, unsafe or unsuitable goods

Nothing in these Terms limits the rights provided under sections 55 and 56 of the CPA.

Goods supplied to consumers must be reasonably suitable for their intended purpose, of good quality, in good working order, free from defects and usable and durable for a reasonable period, having regard to their nature and intended use.

If goods fail to meet the applicable statutory standards within six months after delivery, you may be entitled to return them at our risk and expense and choose a repair, replacement or refund, subject to the CPA.

These remedies may not apply where damage resulted from:

  • Misuse, abuse or negligence;

  • Normal wear and tear;

  • Failure to follow reasonable care or washing instructions;

  • Alteration of the product after delivery; or

  • Damage occurring after the product left our control.

This section does not remove any additional warranty or right available under law.

14. Hygiene and change-of-mind returns

Because towels and certain fitness products are personal-use items, change-of-mind returns may be subject to reasonable hygiene requirements.

Unless a statutory right applies, used, washed, altered or damaged products may not qualify for a voluntary change-of-mind return.

This restriction does not apply where a product is defective, unsafe, incorrectly supplied or otherwise returnable under the CPA or ECTA.

Our complete return procedure appears in our Returns and Refund Policy.

15. Customer cancellation before dispatch

You may request cancellation before an order has been dispatched.

If we can stop fulfilment, we will cancel the order and arrange the applicable refund. If the order has already entered fulfilment or has been dispatched, it may need to be handled as a return.

Any reasonable cancellation charge will be imposed only where permitted by the CPA and will take account of the circumstances and any costs actually incurred.

16. Promotions and discount codes

Promotions, discount codes and free-delivery offers are subject to the conditions disclosed with the relevant offer.

Unless stated otherwise:

  • Promotions cannot be exchanged for cash;

  • Only one discount code may be used per order;

  • A promotion may be restricted to selected products or dates;

  • Discount codes must be entered before the order is submitted; and

  • Promotions are subject to available stock.

Promotional terms will be presented clearly and will not override statutory consumer rights.

17. Accounts and customer information

You are responsible for keeping your account details accurate and your login credentials confidential.

Please notify us promptly if you reasonably believe that your account has been accessed without authorisation.

We may suspend access to an account where reasonably necessary to protect you, us or other users from fraud, abuse or security threats.

18. Privacy and marketing communications

We process personal information in accordance with POPIA and our Privacy Policy.

We collect and use personal information only for lawful purposes, including processing orders, arranging delivery, providing customer support, preventing fraud and complying with legal obligations.

Marketing communications will be sent only where we have a lawful basis to do so. Where consent is required, it will be requested separately. You may unsubscribe from marketing communications at any time.

Acceptance of these Terms does not, by itself, constitute consent to receive direct marketing where separate consent is legally required.

19. Reviews and customer content

If you submit a review, photograph, comment or other content to us, you confirm that:

  • The content is truthful and based on your genuine experience;

  • You have the right to submit it;

  • It does not infringe another person’s rights; and

  • It is not unlawful, defamatory, abusive or misleading.

You grant us a non-exclusive, royalty-free licence to display and use submitted content for operating and marketing True Muscle Culture, subject to applicable privacy law.

We may moderate or remove content on reasonable grounds, but we will not selectively alter genuine reviews to create a misleading impression.

20. Intellectual property

Unless otherwise stated, the Website and its content—including the True Muscle Culture name, logos, branding, photographs, graphics, designs and written material—are owned by or licensed to us and are protected by applicable intellectual-property laws.

You may view and use the Website for personal, lawful and non-commercial purposes.

You may not reproduce, modify, distribute, sell or commercially exploit our content without prior written permission, except where permitted by law.

21. Prohibited use

You may not use the Website:

  • For an unlawful or fraudulent purpose;

  • To interfere with the Website’s operation or security;

  • To introduce malicious code;

  • To obtain unauthorised access to systems or information;

  • To impersonate another person;

  • To infringe intellectual-property or privacy rights; or

  • To submit false, misleading or abusive information.

We may restrict access where reasonably necessary to prevent unlawful conduct or protect the Website and its users.

22. Third-party services and links

The Website may contain links to or integrations with independent services such as Shopify, payment providers, couriers, social-media platforms and review services.

We are not responsible for the independent content, availability or privacy practices of third-party websites. However, nothing in this section limits our responsibility where applicable law makes us responsible for a third party acting on our behalf.

23. Warranties and limitation of liability

We do not exclude or limit liability where doing so would be unlawful.

Subject to the CPA and other applicable law, we will not be liable for loss that:

  • Was not reasonably foreseeable when the agreement was concluded;

  • Results from unlawful or unauthorized use of the Website or products;

  • Results from the customer’s failure to follow product instructions; or

  • Is caused by an event beyond our reasonable control.

Any limitation in these Terms must be interpreted only to the maximum extent permitted by South African law and must not be interpreted as waiving a consumer’s statutory rights.

24. Events beyond reasonable control

We will not be responsible for delay or failure caused by circumstances beyond our reasonable control, including natural disasters, severe weather, civil unrest, strikes, network failures, courier disruptions, government action or widespread supply-chain interruption.

We will take reasonable steps to minimise the effect of the event, keep affected customers informed and fulfil or refund affected orders as required by law.

25. Complaints and dispute resolution

If you have a complaint, please contact us first so that we can attempt to resolve it promptly.

Please provide your name, order number, contact details and a clear description of the complaint.

Nothing in these Terms prevents either party from referring a dispute to:

  • The National Consumer Commission;

  • A consumer court or tribunal;

  • An ombud or alternative dispute-resolution body with jurisdiction; or

  • A competent South African court.

26. Governing law and jurisdiction

These Terms and all transactions concluded through the Website are governed by the laws of the Republic of South Africa.

Subject to any consumer right to approach an appropriate tribunal, commission, ombud or court, the parties submit to the jurisdiction of the South African courts.

27. Changes to these Terms

We may update these Terms where reasonably necessary to reflect changes to our business, Website, services or applicable law.

Updated Terms will take effect when published on the Website and will apply prospectively. Changes will not retrospectively alter an order already accepted unless required by law or agreed with the customer.

The date at the top indicates when these Terms were last updated.

28. Severability

If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision will be interpreted or limited to the minimum extent necessary, and the remaining provisions will continue to apply.

29. No waiver

A failure or delay by either party to enforce a right does not constitute a waiver of that right.

30. Entire agreement

These Terms, together with the order confirmation and the policies incorporated into them, constitute the agreement relating to your purchase, subject always to rights provided by law.

31. Contact us

Questions, complaints and legal notices may be sent to:

True Muscle Culture
Legal entity: True Muscle Culture (Pty)Ltd
Email: Kiara@truemuscleculture.com
Telephone/WhatsApp: +27 60 704 1880
Website: www.truemuscleculture.com

We aim to acknowledge customer enquiries within one to two business days.